How to photograph flat lay clothing? | Amateur vs Professional

How to photograph flat lay clothes? Efficient techniques. Meet our two heroes: Adam, who wants to photograph his clothes for an auction portal, and Mike, who owns an e-commerce apparel business and produces hundreds of photos. Let’s see how they will cope with this task. Adam wants to sell a bunch of clothes that he doesn’t wear anymore. He chose an Internet auction portal for that. Adam has to find a proper place for shooting photographs of his clothes.

He chooses a floor area near a big window in his flat. Before starting the session, he carefully cleans and irons all the clothes. It is time for camera setup. With natural light from the window, the green automatic mode should be enough. Time for a tripod! Many tripods will allow photographing from above. Adam needs to remember not to shoot any parts of the tripod when the camera is directed downwards. Ready. Adam can upload his photos and display his offer. Mike shoots clothes in a different way. In his shop, all the products are presented on a uniform white background. Mike assiduously prepares clothes for the session just as Adam did. Mike’s work is different. All he needs to focus on is careful placement of the product. This is why he is able to photograph many products. Mike is better equipped for his task. All in all, he has hundreds of clothes to shoot. Both methods are relevant. You only need to answer one question: which of our heroes’ metods corresponds to all the requirements and helps achieve sales success?

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